Free shipping on orders over $40 · Try shades live with AR

KERVAProfessional
Model with professional hair color
AR Try-On · Now Live

Wear it
before you
buy it.

Open the camera. Try any of our 240 professional shades on your own hair. Save the formula your stylist will mix.

4.812,408 reviews
As used in 75,000+ salons worldwide
Live PreviewSession 00:42

7/3 · LEVEL 7 · GOLD

Honey Blonde

Match

No download · Camera permission required

240

Professional shades

75K+

Partner salons worldwide

100%

Gray coverage

60fps

Live AR rendering

Pro-developed

Created with master colorists

Ammonia-low

Gentler on the cuticle

Vegan & cruelty-free

Leaping Bunny certified

Salon-redeemable

Your formula, any partner salon

The Chromaplex Shade System

Twelve core shades.
Two-hundred and forty in the archive.

Each shade is coded by level (depth) and tone (reflect), the same notation used at the salon chair. Tap a swatch to try it on your hair, live.

Showing 12 of 240 shades · Filter by level, tone or finish

Browse the full shade archive →

AR Hair Color VTO · 90 seconds

From inspiration to formula —in one mirror.

  • Real-time strand-level rendering at 60fps
  • AI tone analysis matched to your undertone
  • Three personalized shade recommendations
  • Salon-ready formula card (level · tone · developer)
Hair color try-on preview

Featured · Color & Care

Bestsellers from the chair.

Shop all products →
Chromaplex Permanent ColorBestseller

Chromaplex Permanent Color

Long-lasting, 100% gray coverage · 60ml

4.8(1,284)
$14.50
Demi-Permanent Gloss

Demi-Permanent Gloss

Ammonia-free tone refresher · 60ml

4.7(642)
$12.00
Welloxon Developer 6%Pro Pick

Welloxon Developer 6%

20 Vol. cream peroxide · 1L

4.9(318)
$9.80
Bond Repair Treatment Nº3New

Bond Repair Treatment Nº3

Post-color strengthening mask · 250ml

4.9(2,104)
$28.00

Loved by clients and stylists.

The AR try-on actually matched what I got in real life. I showed the formula card to my colorist and we were done in one session.

Maria K. · Verified buyer

7/3 Honey Blonde

Clients walk in with a screenshot and a level/tone code. Consultations are 50% shorter and my retail attach rate is up.

Jen S. · Master Colorist

Pro account

First time I've gone red without crying about it. The undertone match was right — no orange, no brass.

Aisha M. · Verified buyer

5/65 Garnet Red

Find a KERVA Salon

Take your formula to a partner salon near you.

Over 75,000 stylists worldwide are trained on the Chromaplex shade system and can deliver your saved formula exactly.

Join the KERVA newsletter

New shades, color education, and 15% off your first order.